000			01238nam a22002537a 4500
005			20241210155549.0
008			241210b |||||||| |||| 00| 0 eng d
020			_a9780143452614
037			_cPurchased _nAmazon
041			_a9780143452614
082			_a658.827 _bARA/BR
100			_aArvind Sahay
245			_aBRANDS & BRAIN _b: How to Use Neuroscience to Create Impactful Brands
250			_a1
260			_aHaryana _bPenguin Books _c2022
300			_g352
500			_aIt is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
650			_aManagement & public relations
650			_aGeneral management
650			_aOf Marketing
650			_aBranding
942			_cLEN
942			_2ddc
999			_c194096 _d194096