000			02857nam a22002897a 4500
005			20241121164111.0
008			241121b |||||||| |||| 00| 0 eng d
020			_a9780143463962
037			_cPurchased _nPrism Books, Kadavanthra
041			_aEnglish
082			_a658.11 _bHAR/FR
100			_aHarsh Pamnani
245			_aFROM UNKNOWN TO UNFORGETTABLE _b: Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand
250			_a1
260			_aHaryana _bPenguin Business _c2024
300			_g312
500			_aTransforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.
505			_a1. Investor Outlook on Start-Up Branding 2. Building Start Up's Belief System. Case Studies: Stage OTT, Icertis, Sirona Hygiene 3. Building Start Up's Culture. Case Studies: Fractal, Licious, BigBasket 4. Leveraging Insights to Uncover Hidden Opportunities. Case Studies: SUGAR Cosmetics, CaratLane, Licious 5. Category Creation and Selection. Case Studies: Zerodha, Epigamia, Atomberg 6. Importance of Segmentation: Case Studies: CaratLane, Epigamia, Kraftshala 7.Archiving Product-Market Fit. Case Studies: Paper Boat, Kuku FM, Meesho 8. Dynamics of Brand Positioning and Transformation. Case Studies: Razorpay, Chaayos, Icertis 9. Role of Design in Brand Building. Case Studies: PaperBoat, CaratLane, Razorpay 10. Building Consistency through Systems and Processes. Case Studies: Rebel Foods, STAGE OTT, Licious 11. Art and Impact of Brand Communication. Case Studies: Licious, STAGE OTT, Sirona Hygiene 12. Strategies for Sales and Distribution. Case Studies: Indigo Paints, Atomberg, Fractal 13. Managing Brand Portfolio. Case Studies: Indigo Paints, Paper Boat, Rebal Foods. 14. Unveiling the Dynamics of ESG,CSR and Social Responsibility. Case Studies: Zoho, Zerodha, Sirona Hygiene
650			_aStart Up
650			_aTechnology
650			_aManagement and auxiliary services
650			_aManagement
650			_aOf Corporate Finance
650			_aStartup Management
942			_cLEN
942			_2ddc
999			_c193748 _d193748