000			02359nam a22002657a 4500
005			20240516175913.0
008			240516b |||||||| |||| 00| 0 eng d
020			_a9789355204196
037			_cPurchased _nMathrubhumi Books, Kaloor
041			_aEnglish
082			_a070.50954 _bRAJ/NE
100			_aRajen Mehra
245			_aNEVER OUT OF PRINT _b: Rupa Story (Journey of Independent Indain Publisher)
250			_a1
260			_aNew Delhi _bRupa _c2024
300			_g487
500			_aRupa began on a Calcutta pavement in 1936, when D. Mehra, an impecunious but driven salesman, decided to try his hand at selling books. Within a generation, he had established Rupa as a major purveyor of imported books. Successive generations would make the firm the country’s leading distributor of English-language trade books, representing some of the world’s most important publishers, including Penguin, HarperCollins, Faber and many more. As the company grew, it began publishing its own titles. Legendary film-maker Satyajit Ray designed the publishing house’s first colophon and became one of its earliest patrons. Other notables on the Rupa list included sportsmen like Sunil Gavaskar, whose memoir, Sunny Days, gave it one of its bestsellers; Chetan Bhagat, who would go on to become India’s largest-selling author within a few years; and Ruskin Bond, the country’s most beloved writer. Over the decades, as the Indian publishing milieu was reshaped by new entrants from around the world, Rupa continued to maintain its position as a fiercely independent publisher of important books, at the forefront of the Indian publishing scene. Besides providing readers with an engrossing account of how the publishing business works, the book is studded with stories of the idiosyncratic behavior of literary stars, eye-opening anecdotes of how some of the country’s biggest bestsellers came to be published and tips on what it takes to make a bestseller. Eye-opening and entertaining, Never Out of Print is the story of a publishing firm that has revolutionized the way books are published, marketed, sold and read in India.
650			_aSuccess Story
650			_aJournalism And Publishing
650			_aJournalism And Publishing
650			_aPublishing
650			_aIndian Publishing Company
942			_cLEN
942			_2ddc
999			_c192875 _d192875