000			02331nam a22002777a 4500
008			230529b xxu||||| |||| 00| 0 eng d
020			_a9781847943569
037			_cPurchased _nPrism Books,Kadavanthra
041			_aEnglish
082			_a338.768536 _bHOF/EM
100			_aHoffman,Greg
245			_aEMOTIONS BY DESIGN : Creative Leadership Lessons from a Life at Nike
250			_a1
260			_aUK _bPenguin Books _c2022/01/01
300			_g279
500			_a'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans 'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy 'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked 'This book made me smile in my soul' Mary Portas 'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious
650			_aSporting goods industry -- United States
650			_aCreative ability in business
650			_aLeadership
650			_aDesign -- Human factors
650			_aDesign -- Psychological aspects
650			_aMarketing -- Psychological aspects
650			_aAdvertising -- Psychological aspects
942			_cLEN
942			_2ddc
999			_c190442 _d190442