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020 _a9781847940322
037 _cGifted
037 _nS SASIKUMAR (B23869) Mob: 9446501960
041 _aEnglish
082 _a131.3
_bHEA/SW
100 _aHeath,Chip
245 _aSWITCH : how to change things when change is hard
250 _a1
260 _bRandom House Business Book
_aLondon
_c2010/01/01
300 _g305
500 _aThe primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients - The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switchshows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
650 _aChange- Psychology
650 _aMind and body
650 _aSelf-actualization (Psychology)
650 _aPersonality Change
700 _aHeath, Dan
942 _cLEN
630 _aGbga
365 _b799
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