000			02210nam a22003017a 4500
008			220507b xxu||||| |||| 00| 0 eng d
020			_a9780753556344
037			_cPurchased _nCurrent Books,Convent jn,Ernakulam
041			_aEnglish
082			_a613.2 _bMOS/HO
100			_aMoss, Michael
245			_aHOOKED : _bHow We Became Addicted to Processed Food
250			_a1
260			_aLondon _bWH Allen _c2021/01/01
300			_g274
500			_aEveryone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food. Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes and drugs. Our bodies are hardwired for sweets, so food giants have developed 56 types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry - including major companies like Nestlé, Mars and Kellogg's - has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
650			_aFood additives-Health aspects
650			_aFood industry and trade
650			_aFood/Diet- Health Aspects
650			_aCompulsive eaters
650			_aNutrition
650			_aObesity
650			_aUnited States
942			_cLEN
942			_2ddc
942			_2ddc
942			_2ddc
999			_c187072 _d187072