000			02288nam a22002417a 4500
008			201229b xxu||||| |||| 00| 0 eng d
020			_a9781529112825
037			_cPurchased _nCurrent Books, Cochin
041			_aEnglish
082			_a302.231 _bMcC/BE
100			_aMcCulloch, Gretchen
245			_aBECAUSE INTERNET : Understanding How Language is Changing
250			_a1
260			_aGreat Britain _bPenguin Random House _c2020/01/01
300			_g326
500			_abecause Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the Internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. language is humanity's most spectacular open-source project, and the Internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen mcculloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social Internet experience influences whether you prefer 'LOL' Or 'LOL', why sparkly tildes succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. 'Mcculloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject - that I began to Marvel at the flexibility of the online language she describes, with its numerous shades of subtlety
650			_a Language and the Internet
650			_a English language
650			_aSocial media-Semiotics
650			_a Internet-Social aspects
942			_cLEN
942			_2ddc
999			_c182559 _d182559