000			02063nam a22002657a 4500
008			200613b xxu||||| |||| 00| 0 eng d
020			_a9789353450847
037			_cPurchased _nPrism Books,Kadavanthra
041			_aEnglish
082			_a658.1 _bSUD/CE
100			_aSudhir Sitapati
245			_aCEO FACTORY : Management Lessons from Hindustan Unilever
250			_a1
260			_aNew Delhi _bJuggernaut _c2019/01/01
300			_g241
500			_aFor six decades Hindustan Unilever has remained among Indias top five most valuable companies. No other corporation in the world has done so well for so long. Its brands sit in most Indian homes (nine out of ten Indians use an HUL product every month), its financial indicators are among the best in Dalal Street and it is famously a factory for CEOs. For the first time comes a book that decodes how this great business works from a director of the company who has spent his whole career there. Why are there so many CEOs across industries in India who are ex-Unilever people? What is the companys secret management training sauce? Why is marketing at the heart of every business? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, The CEO Factory is an MBA course in a single book.
505			_aPreface : the Hindustan Unilever story -- Middle-class management -- Why marketing is business -- Be famous before being persuasive -- Get the product right, the brand will follow -- The art and science of pricing -- Why sales is not a revenue function -- Respect for money -- Throwing toddlers in the deep end -- From great to good.
650			_a Unilever Hindustan.
650			_aLeadership.
650			_aIndustrial management
942			_cLEN
942			_2ddc
942			_2ddc
942			_2ddc
999			_c180271 _d180271