000			01620nam a22002177a 4500
008			190619b xxu||||| |||| 00| 0 eng d
020			_a9781786490209
037			_cPurchased _nPrism books,Kadavanthra
041			_aEnglish
082			_a004 _bJAC/HU
100			_aJackson,Matthew O
245			_aHUMAN NETWORK : How We're Connected and Why it Matters
250			_a1
260			_aLondon _bAtlantic Books _c2019/01/01
300			_g336
500			_a It's not what you know, it's who you know. Or so the adage goes. Professor Matthew Jackson, world-leading researcher into social and economic networks, shows us why this is far truer than we'd like to believe. Based on his own ground-breaking research, The Human Network reveals how our relationships in school, university, work and society have extraordinary implications throughout our lives and demonstrates that by understanding and taking advantage of these networks, we can boost our happiness, success and influence. But there are also wider lessons to be learnt. Drawing on concepts from economics, mathematics, sociology, and anthropology, Jackson reveals how the science of networks gives us a bold new framework to understand human interaction writ large from banking crashes and viral marketing to racism and the spread of disease. Filled with counterintuitive ideas that will enliven any dinner party e.g. how can our popularity in school affect us for the rest of our lives? The Human Network is a 'big ideas' book that no one can afford to miss.
650			_aNetworks, Human Networks
942			_cLEN
942			_2ddc
942			_2ddc
999			_c176186 _d176186