000 01033nam a22002177a 4500
008 190519b xxu||||| |||| 00| 0 eng d
020 _a9789382223139
037 _cGifted
_nRRRLF,Kolkata
041 _aEnglish
082 _bRAM/PU
_a351
100 _aH. N. Ram
245 _a PUBLIC RELATIONS AND POLICY
250 _a1
260 _aNew Delhi
_bChambal Book Agency
_c2018/01/01
300 _g264
500 _aPublic relations is the management of relationships and communication to establish goodwill and mutual understanding between an organization and its public. Public relations is more wide ranging than marketing which primarily focuses on markets, distribution channels and customers.Marketers primarily focus on customers and distributors but needs and interests of other groups such as those of employees, shareholders, local community, media, government and pressure groups are also important.By...
650 _a Public Administration And Organization
942 _cLEN
942 _2ddc
942 _2ddc
999 _c175786
_d175786