000			02214nam a22002657a 4500
008			181205b xxu||||| |||| 00| 0 eng d
020			_a9789353043551
037			_cPurchased _nPrism Books,Kadavanthra
041			_aEnglish
082			_a387.7 _bSHE
100			_aShelley Vishwajeet
245			_aINDIGO STORY : Inside the Upstart that Redefined Indian Aviation
250			_a1
260			_aNew Delhi _bRupa _c2018/01/01
300			_g210
500			_aABOUT THIS BOOK The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book. AUTHOR OF THE BOOK Shelley Vishwajeet is a senior business journalist, political commentator and author. He has been associated with media platforms such as Business India, The Observer of Business & Politics, Star Television Network, Aviation World, and the Indian Institute of Mass Communication, New Delhi. He is currently a Doctoral Research Fellow with TERI School of Advanced Studies.
505			_aContents Foreword Introduction 1.Early Days of Indian Aviation 2.Aviation 3.Open Sky Once Again 4.IndiGo Arrives 5.Redefining the Low-cost Strategy 6.teh Competition, as IndiGo Gained Altitude 7.Going International 8.The Highs and Lows 9.Expert's View on Indigo
650			_aIndigo Airlines -- History.
650			_aAirlines -- India -- History.
650			_aAir transportation
650			_aIndigo Story
942			_cLEN
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942			_2ddc
999			_c173908 _d173908