000			01607nam a22002417a 4500
008			181004b xxu||||| |||| 00| 0 eng d
020			_a9780143442103
037			_cPurchased _nCurrent Books,Convent Junction,Cochin
041			_aEnglish
082			_a920 _bKUR
100			_aKurian John Melamparambil
245			_aZERO ZENITH : When Business Meets Humanitarianism
250			_a1
260			_aUSA _bPenguin Books _c2018/01/02
300			_g206
500			_aKurian John’s helplessness in the face of his father’s sudden death due to cardiac arrest spurred him on to help those without access to proper medical care, leading to the establishment of Melam Foundation in 1986. As the number of poor patients who approached him increased, he dealt with the issue of fundraising by creating his own source of income, which resulted in the institution of the Melam Group of Companies in 1992. Though Kurian John’s spices and curry-powder business began with zero capital—a classic yet unique and innovative example of bootstrapping—it enjoyed spectacular growth and rose to become the largest exporting spice brand in India. In Zero to Zenith, Kurian John retraces his entrepreneurial journey, detailing how the Melam Foundation has helped innumerable poor patients through a strong network of over 1000 hospitals, and elucidates on the lessons that life taught him and the various business skills he picked up along the way.
650			_aBiography
650			_aMemoir -- Kurian John Melamparambil
650			_aBusiness Men
942			_cLEN
942			_2ddc
942			_2ddc
999			_c173269 _d173269