000 00874nam a22002057a 4500
008 180602b xxu||||| |||| 00| 0 eng d
037 _cPurchased
_nKerala Media Academy,Kakkanad
041 _aEnglish
082 _a659.1
_bMIC
100 _aMichael Puthenpura,A
245 _aADVERTISING
250 _a1
260 _aKakkanad
_bKerala Media Academy
_c2015/07/01
300 _g280
505 _a1.The Phenomenon called Advertisiing 2.The Beginnings 3. Funmentals of Marketing 4.Marketing Strategy 5.Advertising Strategy 6.Creative Brief 7.The Advertise,emt 8.Crafting the Copy 9.Film Commercial 10.Advertising and Brand Development 11.The Advertising Agency 12.The Advertising Media 13.Media Planning 14.Indian Advertising 15.Supportive Institutions
650 _aAdvertising and Public Relations
942 _cLEN
942 _2ddc
942 _2ddc
999 _c171884
_d171884