000			02466nam a22002417a 4500
008			160930b xxu||||| |||| 00| 0 eng d
020			_a9780670088904
037			_cPurchased _nPrism Books,Kochi
041			_aEnglish
082			_a070.195 _bIND/NE
100			_aIndira Kannan
245			_aNETWORK 18 _bAudacious story of a start-up
250			_a1
260			_aUSA _bPenguin _c2016/01/01
300			_g320
500			_aDescription About the Book: Network18 As Indians got their first taste of satellite television during the first Gulf War, Raghav Bahl saw his future in the signals flickering across the small screen. Armed with burning ambition, keen business sense and amazing audacity, he assembled a group of talented professionals and rank beginners to launch one of Indias earliest start-up success stories. Starting from a small room in New Delhis Safdarjung Enclave, Television Eighteen (TV 18) grew into Network18, one of Indias biggest media conglomerates. In less than two decades filled with excitement, adventure and frequent crises, Network18 launched pioneering properties, television and film careers, and racked up partnerships with blue-chip media brands like CNBC, CNN and Viacom. But a mix of hubris, overreaching and external factors set it up for a free fall. This is a story of brilliant ideas, severe setbacks, naked aggression, spectacular victories and fatal flaws. Its a story of a media empire that could only have been Made in India. About the Author: Indira Kannan Indira Kannan has over two decades of experience in print and television journalism. After starting her career with India Today, she joined Television18 (later Network18) in 1995 and worked with them until 2011 in New Delhi and New York as a reporter, producer and presenter on shows for various channels. She is currently a freelance writer.
505			_aContents:- Part 1 1.Lessons from a Legend 2.Small Screen, Big Dreams 3.He Needs to be the Boss 4.A Leap of Faith 5.A Family of Friends 6.Problems of Plenty 7.Always Ahead of the Times 8.Hot, Hot, Hot 9.Snakes and Ladders Part 2 10.A Channel Is Born 11.Murdoch's Long Shadow 12.Making News 13.Ambition, Aggression, Audacity 14.The Year if Living Dangerously 15.His and Misses 16.Going, Going... 17.A White Knight ? 18.Over and Out
650			_aTelevision broadcasting of news
650			_aBroadcast journalism
942			_cLEN
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999			_c146266 _d146266