000			03418nam a22002297a 4500
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020			_a9789351364603
037			_cPurchased _nPrism Books, Kadavanthra, EKM
041			_aEnglish
082			_a384.550954
100			_aNalin Mehta
245			_aBEHIND A BILLION SCREENS : WHAT TELEVISION TELLS US ABOUT MODERN INDIA
250			_a1
260			_aIndia _bHarper Collins _c2015/04/21
300			_g282
500			_aWhat is happening to India's television industry? How is it adapting to the rapid changes in the country? And what does India's television programming tell us about the state of the nation?Television touches almost everyone. It is rapidly expanding and becoming socially ever-more powerful but is simultaneously facing a crisis of credibility. In Behind a Billion Screens, Nalin Mehta looks closely at how television works in India, how TV channels make their money or not and what this means for the cacophony that appears on our screens. Given that television is a strategically vital social gateway for power, he also probes the ownership of television networks — politicians, corporations, real-estate tycoons and tells us why this matters.Based on extensive research and wide-ranging conversations with industry leaders, channel heads, policy makers and politicians, this is a comprehensive report on the state of the Indian television industry, how it is shapeshifting in response to the ferment of mobiles and social media and its vital role in the wider Indian story. Everybody watches television, everybody has an opinion on it and everybody claims to have solutions but Mehta brings new research and understanding to illuminate a topic that often raises a lot of heat and smoke but little light. Nalin Mehta’s new book, released in May 2015, is a national best-seller and was long-listed as Business Book of the Year by Tata Literary Live. It looks closely at what is happening to India’s television industry, how is it adapting to the rapid changes in the country and what India’s television programming tells us about the state of the nation?Television touches almost everyone. It is rapidly expanding and becoming socially ever-more powerful but is simultaneously facing a crisis of credibility. In Behind a Billion Screens, Nalin Mehta examines how television works in India, how TV channels make their money or not and what this means for the cacophony that appears on our screens. Given that television is a strategically vital social gateway for power, he also probes the ownership of television networks — politicians, corporations, real-estate tycoons and tells us why this matters.Based on extensive research and wide-ranging conversations with industry leaders, channel heads, policy makers and politicians, this is a comprehensive report on the state of the Indian television industry, how it is shapeshifting in response to the ferment of mobiles and social media and its vital role in the wider Indian story. Everybody watches television, everybody has an opinion on it and everybody claims to have solutions but Mehta brings new research and understanding to illuminate a topic that often raises a lot of heat and smoke but little light.
650			_aTelevision broadcasting-Television broadcasting--Social aspects-India
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