Ernakulam Public Library Search for 'su:"Sociolinguistics"'

SHORTCUT : HOW ANALOGIES REVEAL CONNECTIONS, SPARK INNOVATION, AND SELL OUR GREATEST IDEAS

By John Pollack. Newyork Avery- an imprint of Penguin Random House 2015 , Summary " A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us-and still do today. Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere-in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it's too late. Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today's most intractable challenges. "-- Provided by publisher. Contents Introduction: Boarding the Ship of State: Chapter 1: Apples to Oranges: How Our Analogical Instinct Fuels Thought -- Chapter 2: Three Strikes and You're Out: How Analogies Shape Outcomes -- Chapter 3: The Model T-Bone: How Analogies Spark Innovation -- Chapter 4 : Morning in America: How Analogies Persuade -- Chapter 5: Seeing the Big Picture: How We Can Choose Better Analogies 9781592409471

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SOCIOLINGUISTICS : Chronological Study

By Wanode, G. D. Cuttack Sabnam Pustak Mahal 2017 9788179830741

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LANGUAGE AND POWER : Resource Book for Students

By Simpson, Paul. London Routledge 2019 , Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings – all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections – introduction, development, exploration and extension – which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained. Language and Power, Second Edition has been completely revised and updated and includes: a comprehensive survey of the ways in which language intersects and connects with the social, cultural and political aspects of power; an introduction to the history of the field, covering all the major approaches, theoretical concepts and methods of analysis in this important and developing area of academic study; coverage of all the ‘traditional’ topics, such as race, gender and institutional power, but also newer topics such as the discourse of post-truth, and the power of social media; readings from works by seminal figures in the field, such as Robin Lakoff, Deborah Cameron and Teun van Dijk; real texts and examples throughout, including advertisements from cosmetics companies; newspaper articles and headlines; websites and internet media; and spoken dialogues such as political and presidential speeches; a supporting companion website that aims to challenge students at a more advanced level and which features extra reading, exercises, follow-up activities, and suggestions for further work. Language and Power will be essential reading for students studying English language or linguistics. 9781138569270 (hbk.) | 9781138569232 (pbk.)

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WANDERERS,KINGS,MERCHANTS : Story of India Through its Languages

By Peggy Mohan. USA Viking 2021 , One of India's most incredible and enviable cultural aspects is that every Indian is bilingual, if not multilingual. Delving into the fascinating early history of South Asia, this original book reveals how migration, both external and internal, has shaped all Indians from ancient times. Through a first-of-its-kind and incisive study of languages, such as the story of early Sanskrit, the rise of Urdu, language formation in the North-east, it presents the astounding argument that all Indians are of mixed origins.It explores the surprising rise of English after Independence and how it may be endangering India's native languages. 9780670093687

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HOW TO KILL A LANGUAGE : Power, Resistance, and the Race to Save Our Words

By Sophia Smith Galer. London William Collins 2026 , An urgent, globe-spanning exploration of languages at risk, from Kichwa to Ukrainian, that asks: What do we lose—culturally, politically, and personally—when a language is silenced? Languages can be killed in many ways: war, the climate crisis, nationalism, and even quiet choices made at the dinner table. Around the world, an unprecedented shift is drawing speakers toward national and global lingua francas. For some, that means losing the language of parents or grandparents; for many, it is a permanent farewell to systems that carry knowledge, culture, and belonging. With half of our 7,000 languages due to disappear this century, linguicide is one of the most pressing cultural emergencies of our age. In How to Kill a Language, journalist Sophia Smith Galer travels across continents and generations to chart this phenomenon. In Ecuador, she sees firsthand how shame deters parents from passing Kichwa onto their children. In Oman, she learns about languages with roots older than Arabic but never officially recognized. And in Italy, she searches for her Nonna’s dialët, which is vanishing from diaspora communities and Italy itself. But languages can also be reclaimed: We meet the Karuk tribe of California, pioneering a grassroots language immersion program, and the storytellers challenging the criminalization of Kurdish. And in her discussion of Hebrew, Smith Galer reckons with the unintended consequences of raising a language seemingly from the grave. Part investigation, part travelogue from a disappearing world, How to Kill a Language exposes the true costs of this mass extinction event. Brought to life by vivid storytelling and Smith Galer’s own experience with language loss, it’s a fierce rallying cry for a multilingual future. 9780008834319

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