Ernakulam Public Library Search for 'su:"Persuasion Psychology "'

INTRODUCING PERSUASION: A PRACTICAL GUIDE

By Anthony McLean. London Icon Books 2014 , Introducing Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. INCREASE YOUR PRESENCE by knowing when to talk and when to listen DEVELOP A STRATEGY FOR SUCCE by preparing, planning and crafting opportunities SAVE TIME AND EFFORT by presenting the right content in the right context MAKE CHANGE HAPPEN by understanding what drives your audience 9781848317222

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WIN BIGLY : persuasion in a world where facts don't matter /

By Adams, Scott. New York Portfolio 2017 , From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds. Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance: · If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. · Stop wasting time on elaborate presentations. Inside, you’ll learn which components of your messaging matter, and where you can wing it. · Creating "linguistic kill shots" with persuasion engineering (such as “Low-energy Jeb”) can be more powerful than facts and policies. Adams offers nothing less than “access to the admin passwords to human beings.” This is a must-read if you care about persuading others in any field—or if you just want to resist persuasion from others. Named Person: Donald Trump; Donald Trump; Donald Trump; Donald Trump 9780735219717 (hardcover)

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LITTLE BOOK OF YES : How to Win Friends, Boost Your Confidence and Persuade Others

By Goldstein, Noah J. . London Profile Books 2018 9781788160568

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HOW TO INFLUENCE PEOPLE

By Vinay Kumar. New Delhi Zee Publications 2017 9789381983089

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MEDIA PERSUASION IN THE ISLAMIC STATE

By Neil Krishnan Aggarwal. New York Columbia University Press 2019 , Since the declaration of the War on Terror in 2001, militant groups such as al-Qaeda and the Islamic State have used the internet to disseminate their message and persuade people to commit violence. While many books have studied their operational strategies and battlefield tactics, Media Persuasion in the Islamic State is the first to analyze the culture and psychology of militant persuasion.Drawing upon decades of research in cultural psychiatry, cultural psychology, and psychiatric anthropology, Neil Krishan Aggarwal investigates how the Islamic State has convinced people to engage in violence since its founding in 2003. Through analysis of hundreds of articles, speeches, videos, songs, and bureaucratic documents in English and Arabic, the book traces how the jihadist Abu Musab al-Zarqawi created a new culture and psychology, one that would pit Sunni Muslims against all others after the U.S.-led invasion of Iraq. Aggarwal tracks how Osama bin Laden and al-Zarqawi disagreed over the goal of militancy in jihad before reaching a détente in 2004 and how al-Qaeda in Iraq merged with five other groups to diffuse its militant cultural identity in 2006 before taking advantage of the Syrian civil war to emerge as the Islamic State. Aggarwal offers a definitive analysis of how culture is created, debated, and disseminated within militant organizations like the Islamic State. Psychiatrists, psychologists, and area-studies experts will find a comprehensive, systematic method for analyzing culture and psychology so they can partner with political scientists, policy makers, and counterterrorism experts in crafting counter-messaging strategies against militants. 9780231801577

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CATALYST : how to change anyone's mind

By Berger, Jonah. London Simon & Schuster 2020 , From the author of new York Times bestsellers contagious and invisible influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and Non-profits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “how could I change someone’s mind?” they ask a different question: “why haven’t they changed already? What’s stopping them?” The catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform Organisational culture and how activists ignite social movements, how substance abuse counsellors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs. This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst. 9781471193774

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PRE-SUASION : Revolutionary Way To Influence & Persuade

By Cialdini, Robert B. . London Random House 2016 , In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isnt just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of 'pre-suasion, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes even before they are asked. And as Cialdini reveals, its a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.. 9781847941435

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