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     <title><![CDATA[Ernakulam Public Library Search for 'su:&quot;Economic institutions&quot;']]></title>
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    ANTHROPOLOGY AND ECONOMY






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       <dc:identifier>ISBN:9781107577206</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=177925</link>
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	   <p>By Gudeman, Stephen.. 
	   New York   Cambridge University Press 2016
                        
                        , 	
&quot;Comparative and critical, Anthropology and Economy offers a uniquely cross-cultural view of economy. Using examples from market and non-market situations, the book shows how economies are built on five increasingly abstract spheres, from the house to community, commerce, finance, and meta-finance. Across these spheres, economy incorporates a tension between self-interested rationality and the mutuality of social relationships. Even when rational processes predominate, as in markets, economies rely on sociability and ritual to operate, whether as cronyism, pleas to divinities or the magical persuasions of advertising. Drawing on data and concepts from anthropology and economics, the book addresses wealth inequality, resource depletion, and environmental devastation especially in capitalism, providing an understanding of their persistence and ideas for controlling them. Given the recent financial crash, Gudeman offers a different understanding of the crisis and suggestions for achieving greater economic stability.&quot;
                        
                         9781107577206
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    ARMCHAIR ECONOMIST


    : Economics and Everyday Life





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       <dc:identifier>ISBN:9781471101311</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=197026</link>
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	   <p>By Landsburg, Steven E . 
	   London Simon &amp; Schuster 2012
                        
                        ,  The extensively revised and updated edition of Steven Landsburg’s hugely popular book, The Armchair Economist—“a delightful compendium of quotidian examples illustrating important economic and financial theories” (The Journal of Finance).

In this revised and updated edition of Steven Landsburg’s hugely popular book, he applies economic theory to today’s most pressing concerns, answering a diverse range of daring questions, such as:

Why are seat belts deadly?
Why do celebrity endorsements sell products?
Why are failed executives paid so much?
Who should bear the cost of oil spills?
Do government deficits matter?
How is workplace safety bad for workers?
What’s wrong with the local foods movement?
Which rich people can’t be taxed?
Why is rising unemployment sometimes good?
Why do women pay more at the dry cleaner?
Why is life full of disappointments?

Whether these are nagging questions you’ve always had, or ones you never even thought to ask, this new edition of The Armchair Economist turns the eternal ideas of economic theory into concrete answers that you can use to navigate the challenges of contemporary life. 
                        
                         9781471101311
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    RULES THAT MAKE US : How Culture Shapes the Way We Act, Think, Believe and Buy






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       <dc:identifier>ISBN:9781035417476</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=198620</link>
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	   <p>By Oliver Sweet. 
	   UK Wildfire - Hachette  2026
                        
                        , A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking

Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.

Why do we do what we do? We might think it's our unique personality and individual differences that guide our choices, but more often than not, it's actually culture shaping our behaviour. From the ways we bring up children to the products we buy, the culture we live in creates who we are.

In The Rules That Make Us, business anthropologist Oliver Sweet reveals the secrets to successful people-watching and how we can better understand consumers, voters and our relationships. His decades-long, trailblazing work uses cultural insights to help businesses, governments and NGOs achieve their goals - whether he's working with the Gates Foundation to encourage South African men to get HIV tests, helping a pet food company break into a new market in Brazil, or researching why 'nudge' techniques often backfire.

Drawing on research conducted in thirty-five countries, Sweet maps culture's hidden rules: how they govern our behaviour, create our assumptions, even how they help us predict the future. The Rules that Make Us gives us a model for thinking about culture that reveals a new way of understanding our families, colleagues, customers and ourselves.
                        
                         9781035417476
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