DRUNKARD'S WALK : How Randomness Rules Our Lives

By Mlodinow, Leonard. London Penguin Books 2009 , Leonard Mlodinow's The Drunkard's Walk: How Randomness Rules Our Lives is an exhilarating, eye-opening guide to understanding our random world. Randomness and uncertainty surround everything we do. So why are we so bad at understanding them? The same tools that help us understand the random paths of molecules can be applied to the randomness that governs so many aspects of our everyday lives, from winning the lottery to road safety, and reveals the truth about the success of sporting heroes and film stars, and even how to make sense of a blood test. The Drunkard's Walk reveals the psychological illusions that prevent us understanding everything from stock-picking to wine-tasting - read it, or risk becoming another victim of chance. 'A wonderfully readable guide to how the mathematical laws of randomness affect our lives' Stephen Hawking, author of A Brief History of Time 9780141026473

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PREDICTABLY IRRATIONAL : Hidden Forces that Shape Our Decisions

By Ariely, Dan . London Harper Collins 2008 , In Predictably Irrational, Dan Ariely demonstrates that people do not make decisions in purely rational ways. Through a series of experiments and real-world examples, he shows how cognitive biases, emotions, social influences, expectations, pricing strategies, and context systematically affect human choices. Rather than being random, these irrational behaviors are often predictable, making it possible to understand and anticipate patterns in decision-making. The book is a foundational work in behavioral economics and economic psychology. 9780007368549

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DRUNKARD'S WALK : How Randomness Rules Our Lives

PREDICTABLY IRRATIONAL : Hidden Forces that Shape Our Decisions