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     <title><![CDATA[Ernakulam Public Library Search for 'su:&quot;Business Enterprises&quot;']]></title>
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     <description><![CDATA[ Search results for 'su:&quot;Business Enterprises&quot;' at Ernakulam Public Library]]></description>
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     <item>
       <title>
    MULTINATIONAL FINANCE






</title>
       <dc:identifier>ISBN:</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=104385</link>
       <description><![CDATA[








	   <p>By Butler, Kirt. C.. 
	   South-western Pub. Co 2000
                        
                        
                        
                        
       </p>

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     <item>
       <title>
    HEART, SMARTS, GUTS AND LUCK






</title>
       <dc:identifier>ISBN:</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=130919</link>
       <description><![CDATA[








	   <p>By Anthony K. Tjan., Etc.. 
	   Harvard Business Press 2012
                        
                        
                        
                        
       </p>

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       <title>
    YOU DONT NEED AN M B A TO MAKE MILLIONS: SECRETS OF A SERIAL ENTREPRENEUR






</title>
       <dc:identifier>ISBN:</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=131641</link>
       <description><![CDATA[








	   <p>By Tim Moore With Carol Davis And Allan Gould. 
	   Good Times books Pvt. Ltd. 2012
                        
                        
                        
                        
       </p>

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     <item>
       <title>
    BUSINESS ENVIRONMENT IN INDIA






</title>
       <dc:identifier>ISBN:</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=138199</link>
       <description><![CDATA[








	   <p>By Chopra. Bs. Ks. ( Dr) &amp; Dinesh Manjeshwar. 
	   Symbiosis Institute Of Foreign Trade 2002
                        
                        
                        
                        
       </p>

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     <item>
       <title>
    INDIAN BUSINESS GROUPS


    strategy and performance /





</title>
       <dc:identifier>ISBN:9789384463373 | 938446337X</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=145958</link>
       <description><![CDATA[








	   <p>By Kakani, Ram Kumar,. 
	   Delhi Foundation Books 2016
                        
                        
                        
                         9789384463373 | 938446337X
       </p>

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       <title>
    LAST BOYFRIEND






</title>
       <dc:identifier>ISBN:9780749955564</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=146089</link>
       <description><![CDATA[








	   <p>By Roberts,Nora. 
	   London Pltkus 2012
                        
                        , Owen is the organizer of the Montgomery clan, running the family’s construction business with an iron fist—and an even less flexible spreadsheet. And though his brothers bust on his compulsive list-making, the Inn BoonsBoro is about to open right on schedule. The only thing Owen didn’t plan for was Avery McTavish...

Avery’s popular pizza place is right across the street from the inn, giving her a first-hand look at its amazing renovation—and a newfound appreciation for Owen. Since he was her first boyfriend when they were kids, Owen has never been far from Avery’s thoughts. But the attraction she’s feeling for him now is far from innocent.

As Avery and Owen cautiously take their relationship to another level, the opening of the inn gives the whole town of Boonsboro a reason to celebrate. But Owen’s hard work has only begun. Getting Avery to let down her guard is going to take longer than he expected—and so will getting her to realize that her first boyfriend is going to be her last…
                        
                         9780749955564
       </p>

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     <item>
       <title>
    IDEA IN YOU


    How To Find It,Build It and Change Your Life





</title>
       <dc:identifier>ISBN:9780241971390</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=146285</link>
       <description><![CDATA[








	   <p>By Amor,Martin. 
	   UK Portfolio  2015
                        
                        
                        
                         9780241971390
       </p>

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     <item>
       <title>
    48-HOUR START-UP : 


    From idea to Launch in 1 weekend





</title>
       <dc:identifier>ISBN:9780008196684</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=146879</link>
       <description><![CDATA[








	   <p>By Doherty,Fraser. 
	   London Thorsons 2016
                        
                        , Fraser Doherty’s 48-Hour-Start-Up is a handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. 

Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune? In the 48- Hour-Start-up, Fraser Doherty uses his experience building a multi – million dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too. 

By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: 
• Come up with a business idea without the guesswork 
• Create a kick-ass brand, website and on-line marketing campaign 
• Promote your product 
The 48-Hour-Start Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day-job. This book is perfect for 
• Young entrepreneurs 
• Students learning about start-ups 
• Established entrepreneurs looking for shortcuts 
• Teams within corporates who want to create a more innovative and competitive environment
                        
                         9780008196684
       </p>

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     <item>
       <title>
    JEWELS






</title>
       <dc:identifier>ISBN:9780440214229</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=147140</link>
       <description><![CDATA[








	   <p>By Steel,Danielle . 
	   New York Dell Books 1992
                        
                        
                        
                         9780440214229
       </p>

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     <item>
       <title>
    MIDAS TOUCH: 


    Why some entrepreneurs gift rich and why most don't





</title>
       <dc:identifier>ISBN:978-1612680941</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=148480</link>
       <description><![CDATA[








	   <p>By Trump ,Donald . 
	   Scottdale Plata 2017
                        
                        , In Midas Touch, Donald Trump and Robert Kiyosaki ask the question: What's an entrepreneur's most important job? The answer: creating high-quality, stable jobs. And in today's marketplace, &quot;jobs&quot; are in high demand -- and so are the skills and the innovation and vision of entrepreneurs. In a world of high unemployment and an economy that needs new jobs to recover, who isn't hungry for a solution, something that will speed economic recovery? Many look to the government, but it's becoming more and more obvious that governments can't create real jobs. Trump and Kiyosaki believe that only one group can bring our world back to prosperity: Entrepreneurs. And, especially, entrepreneurs with the Midas Touch. This book is for people who are thinking of starting a business or who already have one and want to grow it. Midas Touch teaches how to leverage five key components that can impact success in business: Strength of character F.O.C.U.S. Brand Relationships Little things...that really count
                        
                         978-1612680941
       </p>

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     <item>
       <title>
    DREAMCHASERS :


    Entrepreneurs from the south of the vindhyas





</title>
       <dc:identifier>ISBN:9789382711612</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=148541</link>
       <description><![CDATA[








	   <p>By Shobha Warrier. 
	   New Delhi Vitasta Publishing  2017
                        
                        , I had not expected such thoughtful assemblage of the stories, which can be so enriching an experience for anyone who wants to be an entrepreneur tomorrow. It stands out amongst the plethora of books on startups that appear today. It gives entrepreneurship a context and a new meaning', writes Padmashri Prof Ashok Jhunjhunwala, praising the book Dreamchasers: Entrepreneurs from the South of the Vindhyas. This is abook on startups narrated through the stories of entrepreneurs from the 1970s, '80s till now in three sections, The Trendsetters, The Next Wave and The New Generation. Some of the success stories featured in the book are that of Dilip Kapur of Hidesign, CK Ranganathan of CavinKare, Dr P Srinivasan of Jeevan Blood Bank, Patricia Thomas of Sandeepha Restaurant, Arun Jain of Polaris, Kalpathi S Suresh of SSI and M Mahadevan of Hot Breads. Their stories are so inspirational that they can be treated as study material for upcoming young entrepreneurs. Each story in the book epitomises the power and potential of the-human spirit and the impact their efforts has on society.
                        
                         9789382711612
       </p>

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     <item>
       <title>
    START UP STAND UP :


    Styep by step Guide to Growing Your Business





</title>
       <dc:identifier>ISBN:9788184959185</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=148941</link>
       <description><![CDATA[








	   <p>By Nandini Vaidyanathan. 
	   Ahmedabad Jaico 2016
                        
                        , Description
About the Book: Start Up Stand Up : A Step By Step Guide Growing Your Business
&quot;A Step-bustep Guide to growing Your Business.&quot; 

From your first paying customer to a vibrant user community 
Following on the heels of her greatly successful Entrepedia, which was all about how to start your business, Nandini Vaidyanathan is back with a wonderful, racy guide on how to grow your business. 

Once you have taken the plunge and started your own business, you need to do all the right things to grow it organically. Start Up, Stand Up chalks out the blueprint for the journey from your first paying customer to building a vibrant user community for your products and creating mindshare in them as a go-to brand. Divided into 20 sutras, it is your Bible for all the things you should – and should not! – be doing to grow your company. 

This book draws in large measure from the author’s experience of mentoring over 2000 entrepreneurs, spanning a decade and covering 300+ domains. It tells you how you can stand up once you have started up. You will be treated to an enviably rich, variegated and dynamic library of use-cases that depict goof-ups and good practices, misadventures and exhilarating journeys, misdemeanors and text-book fairness and hubris and humility. 

As spirited and informative as a tête-à-tête with the author and just as effective, Start Up, Stand Up gives you much-needed and valuable insights into how to grow your company successfully.
About the Author: Nandini Vaidyanathan
Nandini Vaidyanathan is a seasoned management professional with over 20 years of experience in MNC’s. For the last 10 years, she has been teaching entrepreneurship in various prominent business schools around the world. Vaidyanathan is the founder of CARMa – Creating Access to Resources and Markets – a company that was set up in 2010 to mentor entrepreneurs across the globe. Her book Entrepedia has remained a huge best-seller since its launch in 2011. Vaidyanathan is a prolific writer and blogger and is regularly on the jury of business events and television shows. She is also an acclaimed TED speaker and was named Business Woman of the Year by Business Goa (2014).
                        
                         9788184959185
       </p>

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     <item>
       <title>
    INTERNATIONAL BUSINESS






</title>
       <dc:identifier>ISBN:9788120348639</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=149860</link>
       <description><![CDATA[








	   <p>By Paul,Justin . 
	   Delhi PHI Learning  2015
                        
                        , This well accepted book, now in its Sixth Edition, designed to use as a main text for courses such as International Business Strategies, Global Business Environment and International Business. The book is now comprehensive enough to cover the syllabus of all universities worldwide. It gives uptodate data and information on International Business. It also comprises a set of EXIM documents, Objective Type Questions and three Model Test Papers. New to This Edition • Ivey’s Best Selling Case, “Louis Vuitton in Japan” [ECCH Award Winning Case] • Classic case—”Genting Malaysia: From East to the West” • Video Exercise matching with the chapter content from author’s fan page—facebook.com/drjustinpaul • Update data and more examples. The text is highly useful for the students of Management, Commerce and Economics. It is also of great benefit to practising managers in the field of International Business and to export-import professionals.
                        
                         9788120348639
       </p>

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     <item>
       <title>
    ME BEFORE YOU






</title>
       <dc:identifier>ISBN:9780718184001</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=150359</link>
       <description><![CDATA[








	   <p>By Moyes,Jojo. 
	   UK Penguin 2016
                        
                        , &quot;They had nothing in common until love gave them everything to lose Louisa Clark is an ordinary girl living an exceedingly ordinary life--steady boyfriend, close family--who has never been farther afield than their tiny village. She takes a badly needed job working for ex-Master of the Universe Will Traynor, who is wheelchair bound after a motorcycle accident. Will has always lived a huge life--big deals, extreme sports, worldwide travel--and now he's pretty sure he cannot live the way he is. Will is acerbic, moody, bossy--but Lou refuses to treat him with kid gloves, and soon his happiness means more to her than she expected. When she learns that Will has shocking plans of his own, she sets out to show him that life is still worth living. A Love Story for this generation, Me Before You brings to life two people who couldn't have less in common--a heartbreakingly romantic novel that asks, What do you do when making the person you love happy also means breaking your own heart? &quot;-- 
                        
                         9780718184001
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       <title>
    FAILING TO SUCCEED : 


    the story of India's first e-commerce company /





</title>
       <dc:identifier>ISBN:9788129148025 (hardback) | 8129148021</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=150767</link>
       <description><![CDATA[








	   <p>By Vaitheeswaran, K. 
	   New Delhi Rupa 2017
                        
                        
                        
                         9788129148025 (hardback) | 8129148021
       </p>

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       <title>
    CONSOLIDATORS






</title>
       <dc:identifier>ISBN:0143429302 | 9780143429302</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=169821</link>
       <description><![CDATA[








	   <p>By Prince Thomas Mathews. 
	   USA Penguin Random House India  2017
                        
                        , When we talk about great business empires, we often talk about the first generation entrepreneurs who found businesses or the third generation, which is commonly associated with the disintegration of family businesses. The consolidators are second-generation entrepreneurs who tend to be the most interesting and the ones who make or break a business. In this highly original book, Prince takes us through the stories of seven super successful second-generation entrepreneurs who showed imagination, gumption and foresight in turning around the companies they inherited from their fathers. Inspiring and revealing, these stories will propel you to dream big and show you how you can take your business to the next level.
                        
                         0143429302 | 9780143429302
       </p>

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     <item>
       <title>
    BIOGRAPHY OF INNOVATIONS FROM BIRTH TO MATURITY






</title>
       <dc:identifier>ISBN:9780670089895</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=169845</link>
       <description><![CDATA[








	   <p>By Gopalakrishnan, R. 
	   USA Penguin/Portfolio  2017
                        
                        , R. Gopalakrishnan, the bestselling author of The Case of the Bonsai Manager, explores how concepts turn into ideas, which then become prototypes, models and products. Defining thought as the ancestor of innovation; as without thought, there could be no innovation, he explores the impending questions such as What happens next? How can you take on challenges and keep your ideas relevant? The Biography of Innovation is the definitive book on the life cycle of new ideas and transformations.


About the Author
R. Gopalakrishnan has been a professional manager for forty-two years. He serves as an executive director of Tata Sons Ltd and as a director on the board of Tata Power, Tata Technologies, AkzoNobel India, Castrol India and ABP Pvt. Ltd. He began his career in 1967 as a computer analyst with Hindustan Lever after studying physics in Kolkata and electronic engineering at IIT Kharagpur.
                        
                         9780670089895
       </p>

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     <item>
       <title>
    STARTUO WAY : How Entrepreneurial Management Transforms Culture and Drives Growth






</title>
       <dc:identifier>ISBN:9780241197264</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=169846</link>
       <description><![CDATA[








	   <p>By Ries,Eric . 
	   UK Portfolio 2017
                        
                        , The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.
In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.
                        
                         9780241197264
       </p>

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       <title>
    CUT THE CRAP &amp; JARGON :


    lessons from the start-up trenches /





</title>
       <dc:identifier>ISBN:9780670090389 | 0670090387</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=169898</link>
       <description><![CDATA[








	   <p>By  Shradha Sharma. 
	   USA Portfolio 2017
                        
                        
                        
                         9780670090389 | 0670090387
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=169898">Place hold on <em>CUT THE CRAP &amp; JARGON :</em></a></p>

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     <item>
       <title>
    SHORT CUT YOUR STARTUP :Ten Ways to Speed Up Entrepreneurial Success






</title>
       <dc:identifier>ISBN:9781847942302</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=171012</link>
       <description><![CDATA[








	   <p>By Reum, Courtney. 
	   London Random House Business  2018
                        
                        , ‘Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.’ Arianna Huffington

The world of startups is more competitive than ever: what will make yours stand out from the crowd? Shortcut Your Startup has the answers you need. Star entrepreneurs Courtney and Carter Reum have invested in such global successes as Lyft, Pinterest and SpaceX, as well as launching a multimillion-dollar business of their own – they have the hands on experience, insights and tips that will make all the difference.

The first step is to rip up the rule book. Convinced that only killer new ideas will work? No, sometimes it makes more sense to capitalise on others’ innovations. Have people advised you to manage everything yourself? They should have told you to outsource all but your venture’s key strengths. Moving from initial idea to exist strategy, the Reum brothers take received wisdom, turn it on its head, and give you the real low-down on what works.

Whether you’re a business veteran looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is an essential guide that will speed up your journey to success.

‘Courtney and Carter Reum have generously pulled back the curtain to reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.’ Tony Robbins
                        
                         9781847942302
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=171012">Place hold on <em>SHORT CUT YOUR STARTUP :Ten Ways to Speed Up Entrepreneurial Success</em></a></p>

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       <title>
    IT STARTED WITH A KISS






</title>
       <dc:identifier>ISBN:9781847561671</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=172051</link>
       <description><![CDATA[








	   <p>By Dickinson,Miranda. 
	   London Avon 2011
                        
                        , Summary:	
&quot;With a kidney transplant behind her, Avery Adams is determined to channel her inner adventurer and explore everything life has to offer. Only problem is, the closest she's ever come to a real-life adventure was sixth-grade science camp. So to seize the summer in her rustic Sierra Nevada town, she takes a job as a guide at the local adventure lodge. But Avery doesn't realize her biggest challenge will register at six-plus feet of rugged good looks and alpha-male charm ...&quot;--
                        
                         9781847561671
       </p>

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     <item>
       <title>
    WOMEN ENTREPRENEURS : JOURNEY TOWARDS SUCCESS






</title>
       <dc:identifier>ISBN:9789385958373</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=172144</link>
       <description><![CDATA[








	   <p>By Rachita Rana. 
	   New Delhi Readers Paradise 2016
                        
                        
                        
                         9789385958373
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=172144">Place hold on <em>WOMEN ENTREPRENEURS : JOURNEY TOWARDS SUCCESS</em></a></p>

						]]></description>
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       <title>
    COMPANIES,COMMERCE AND MERCHANTS : 


    Bengal in the pre-colonial era /





</title>
       <dc:identifier>ISBN:9789350980828 (hardback) | 9350980827 (hardback)</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=172255</link>
       <description><![CDATA[








	   <p>By Sushil Chaudhury.. 
	   New Delhi manohar 2015
                        
                        , Articles; previously published.
                        
                         9789350980828 (hardback) | 9350980827 (hardback)
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=172255">Place hold on <em>COMPANIES,COMMERCE AND MERCHANTS : </em></a></p>

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       <title>
    ZERO TO ONE : Notes on Startups, or How to Build the Future






</title>
       <dc:identifier>ISBN:9781620300107</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=173085</link>
       <description><![CDATA[








	   <p>By Thiel,Peter . 
	   London Virgin Books 2014
                        
                        , Summary:	
&quot;EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more
                        
                         9781620300107
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=173085">Place hold on <em>ZERO TO ONE : Notes on Startups, or How to Build the Future</em></a></p>

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       <title>
    BEAN COUNTERS :


    the triumph of the accountants and how they broke capitalism /





</title>
       <dc:identifier>ISBN:9781786490285 | 1786490285 | 9781786490292 | 1786490293</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=173450</link>
       <description><![CDATA[








	   <p>By Brooks, Richard. 
	   London Atlantic 2018
                        
                        
                        
                         9781786490285 | 1786490285 | 9781786490292 | 1786490293
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=173450">Place hold on <em>BEAN COUNTERS :</em></a></p>

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       <title>
    DAUGHTERS OF LEGACY : How a New Generation of Women is Redefining India Inc






</title>
       <dc:identifier>ISBN:9780143441588</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=173482</link>
       <description><![CDATA[








	   <p>By Rinku Paul. 
	   USA Penguin 2018
                        
                        , Summary	
What are the challenges and perks of handling age-old legacies? If you come into a position of power through a position of privilege, how do you make sure that you earn respect, more so if you are a woman? These and many more questions are what Daughters of Legacy seeks to answer through the stories of twelve successful women who grew up with strong business lineages. While Ashni Biyani, chief ideator, Future Group, looks at herself as a co-creator of the business rather than a just a legacy bearer, Manasi Kirloskar, executive director and CEO, Kirloskar Systems Ltd, admits that she is hugely privileged in inheriting a large business, but also goes on to point out that she could lose everything overnight if she isn't competent. And Meher Pudumjee's acceptance as non-executive chairperson of Thermax Global that legacies can sometimes feel like a burden is followed close on the heels by the realization that there is nothing more that one can do except give one's best. Chosen from a wide cross section in terms of scale of business, roles and hierarchy these women have not only kept the legacies alive but have also gone on to carve a niche for themselves as individuals beyond their famous last names. Clearly for all of them legacy is far more than mere inheritance.
                        
                         9780143441588
       </p>

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       <title>
    MASTER GROWTH HACKING :  Best-Kept Secret of New-Age Indian Start-ups 






</title>
       <dc:identifier>ISBN:9780670090570</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=173500</link>
       <description><![CDATA[








	   <p>By Apurva Chamaria. 
	   USA Penguin 2018
                        
                        , How did Hotmail amass 30 million active members before getting acquired?

How did Netflix build over 125 million users worldwide?

How did Facebook acquire over 2 billion active users?

Simple answer: Growth hacking.

Growth hacking is a combination of coding, data intelligence and marketing. It doesnt take a lot of investment--just a whole lot of creativity, smart data analysis and agility. It has now emerged as the new word for growth used by start-ups and entrepreneurs in India and across the world.

Full of riveting stories, Master Growth Hacking lets you learn from the pioneers of growth hacking in India. There are interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more.

Growth hacking is the new growth mantra that start-ups are using and dont want you to learn about!
                        
                         9780670090570
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=173500">Place hold on <em>MASTER GROWTH HACKING :  Best-Kept Secret of New-Age Indian Start-ups </em></a></p>

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       <title>
    NO SHORTCUTS :


    RARE INSIGHTS FROM 15 SUCCESSFUL START-UP FOUNDERS





</title>
       <dc:identifier>ISBN:9789352808267 (print (pb))</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=175672</link>
       <description><![CDATA[








	   <p>By Nistha Tripathi. 
	   New Delhi Sage Publications India Pvt Ltd 2018
                        
                        
                        
                         9789352808267 (print (pb))
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=175672">Place hold on <em>NO SHORTCUTS :</em></a></p>

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     <item>
       <title>
    MIND WITHOUT FEAR






</title>
       <dc:identifier>ISBN:9789386228871</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=176008</link>
       <description><![CDATA[








	   <p>By Rajat Gupta. 
	   New Delhi  Juggernaut  2019
                        
                        , For nine years, Rajat Gupta led McKinsey and Company the first foreign-born person to head the worlds most influential management consultancy. He was also the driving force behind major initiatives such as the Indian School of Business and the Public Health Foundation of India. In 2011, Gupta was arrested and charged with insider trading. Throughout his trial and imprisonment, he has fought the charges and maintains his innocence to this day. In these pages, Gupta recalls his unlikely rise from orphan to immigrant to international icon as well as his dramatic fall from grace. And for the first time, he tells his side of the story in the scandal that destroyed his career and reputation. Candid, compelling, and poignant, Guptas memoir is much more than a courtroom drama; it is an extraordinary tale of human resilience and personal growth. |  Rajat Gupta

Rajat Kumar Gupta was the leader of McKinsey and Company, Inc., from 1994 to 2003. He was also a board member of major corporations including Goldman Sachs, Procter and Gamble, and American Airlines, and advisor to the United Nations, the Rockefeller Foundation, and the World Economic Forum. He served as chairman of the Bill and Melinda Gates Foundation advisory board, the Global Fund to Fight AIDS, Tuberculosis and Malaria, and the International Chamber of Commerce, and was the founding chairman of the Indian School of Business, the American India Foundation, and the Public Health Foundation of India. Gupta lives in Connecticut with his wife, Anita, and is the proud father of four daughters and grandfather to four granddaughters... | 






Trials
                        
                         9789386228871
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=176008">Place hold on <em>MIND WITHOUT FEAR</em></a></p>

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       <title>
    KERALA ENTERPRISE DEVELOPMENT REPORT 2016






</title>
       <dc:identifier>ISBN:9789380830582</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=177408</link>
       <description><![CDATA[








	   <p>By Mathew, 	P. M.. 
	   Cochin ISED Small Enterprise Observatory, Institute of Small Enterprises and Development 2016
                        
                        
                        
                         9789380830582
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=177408">Place hold on <em>KERALA ENTERPRISE DEVELOPMENT REPORT 2016</em></a></p>

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       <title>
    INDIA MICRO, SMALL AND MEDIUM ENTERPRISES REPORT 2018






</title>
       <dc:identifier>ISBN:9789380830889</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=177409</link>
       <description><![CDATA[








	   <p>By Mathew, 	P. M.. 
	   Cochin ISED Small Enterprise Observatory, Institute of Small Enterprises and Development 2018
                        
                        , Ministry of Micro, Small &amp; Medium Enterprises (M/o MSME) envision a vibrant MSME sector by promoting growth and development of the MSME Sector, including Khadi, Village and Coir Industries, in cooperation with concerned Ministries/Departments, State Governments and other Stakeholders, through providing support to existing enterprises and encouraging creation of new enterprises
                        
                         9789380830889
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=177409">Place hold on <em>INDIA MICRO, SMALL AND MEDIUM ENTERPRISES REPORT 2018</em></a></p>

						]]></description>
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       <title>
    TAMILNADU MICRO, SMALL AND MEDIUM ENTERPRISES REPORT 2018






</title>
       <dc:identifier>ISBN:</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=177410</link>
       <description><![CDATA[








	   <p>By Mathew, 	P. M.. 
	   Cochin ISED Institute of Small Enterprises and Development 2018
                        
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=177410">Place hold on <em>TAMILNADU MICRO, SMALL AND MEDIUM ENTERPRISES REPORT 2018</em></a></p>

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       <title>
    INDIA MICRO, SMALL AND MEDIUM ENTERPRISES REPORT 2017






</title>
       <dc:identifier>ISBN:9789380830872</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=177411</link>
       <description><![CDATA[








	   <p>By Mathew, 	P. M.. 
	   Cochin ISED Small Enterprise Observatory, Institute of Small Enterprises and Development 2017
                        
                        
                        
                         9789380830872
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=177411">Place hold on <em>INDIA MICRO, SMALL AND MEDIUM ENTERPRISES REPORT 2017</em></a></p>

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       <title>
    INDIA MICRO, SMALL AND MEDIUM ENTERPRISES REPORT 2016






</title>
       <dc:identifier>ISBN:9789380830742</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=177412</link>
       <description><![CDATA[








	   <p>By  Mathew, 	P. M.. 
	   Cochin ISED Small Enterprise Observatory, Institute of Small Enterprises and Development 2016
                        
                        , Ministry of Micro, Small &amp; Medium Enterprises (M/o MSME) envision a vibrant MSME sector by promoting growth and development of the MSME Sector, including Khadi, Village and Coir Industries, in cooperation with concerned Ministries/Departments, State Governments and other Stakeholders, through providing support to existing enterprises and encouraging creation of new enterprises
                        
                         9789380830742
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=177412">Place hold on <em>INDIA MICRO, SMALL AND MEDIUM ENTERPRISES REPORT 2016</em></a></p>

						]]></description>
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       <title>
    HOW TO :


    :Use Crowd Funding





</title>
       <dc:identifier>ISBN:9781509814510</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=177881</link>
       <description><![CDATA[








	   <p>By Costley, Julian.. 
	   London Bluebird 2017
                        
                        , 	
Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product. how to: use crowdfunding gives you the guidance and advice you need, taking you step by step all the way from planning your crowdfunding campaign to getting the money in the bank. Entrepreneur Julian Costley shares key tricks to make your campaign a roaring success, and includes the essential facts on company and regulatory law, tax and risk.
                        
                         9781509814510
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=177881">Place hold on <em>HOW TO :</em></a></p>

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       <title>
    HIGH-TECH INTERNET START-UPS IN INDIA






</title>
       <dc:identifier>ISBN:9781108485388</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=177883</link>
       <description><![CDATA[








	   <p>By Krishna.H. S.. 
	   New York Cambridge University Press 2019
                        
                        , This book reviews the entrepreneurial, firm-specific and external environment-specific aspects that influence the key lifecycle stages of high-tech start-ups and identifies the key factors that influence each milestone. 
                        
                         9781108485388
       </p>

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       <title>
    SIX FIGURE CROWD FUNDING


     The No Bullsh*t Guide to Running a Life-Changing Campaign





</title>
       <dc:identifier>ISBN:9781684152117</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=177984</link>
       <description><![CDATA[








	   <p>By  Miller, Derek.. 
	   USA Bhoom Studios 2018
                        
                        , Derek Miller takes his super-crowdfunding experience and delivers everything you need to know about being a modern entrepreneur


                        
                         9781684152117
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=177984">Place hold on <em>SIX FIGURE CROWD FUNDING</em></a></p>

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       <title>
    NEW PATTERNS OF POWER AND PROFIT : Strategist's Guide to Competitive Advantage in the age of Digital Transformation






</title>
       <dc:identifier>ISBN:9783030259167</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=178677</link>
       <description><![CDATA[








	   <p>By Clemons, Eric K.. 
	   Swittzerland Macmillan 2019
                        
                        , How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost anything it wants for keywords, since no form of competition will force prices down? The information-based business models of these companies, and many more, are exploiting the patterns described in this book.

This book instills pattern-based thinking that will prepare all readers for greater success in our rapidly changing world. It will help executives, regulators, investors, and concerned citizens better navigate their way through the digital transformation of everything.

Professor Clemons presents six patterns for staying competitive and achieving profitable business models. The author'sreframe-recognize-respond framework teaches readers how to transform unfamiliar problems into familiar patterns, how to determine which patterns to apply in different situations, and how to respond most effectively.

Information changes everything. This book is a guide to power and profit from understanding changes in the age of digital transformation.
                        
                         9783030259167
       </p>

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       <title>
    FACEBOOK : Inside Story






</title>
       <dc:identifier>ISBN:9780241297940</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=180344</link>
       <description><![CDATA[








	   <p>By Levy,Steven . 
	   UK Penguin 2020
                        
                        , 	
&quot;In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in American daily life. And in light of recent controversies surrounding election-influencing 'fake news' accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences&quot;
                        
                         9780241297940
       </p>

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       <title>
    SAMSUNG RISING : Inside The Secretive Company Conquering Tech






</title>
       <dc:identifier>ISBN:9780753554814</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=180699</link>
       <description><![CDATA[








	   <p>By Cain,Geoffrey . 
	   London Virgin Books 2020
                        
                        , 'Shines an incisive and entertaining light into the secretive world of the South Korean technology giant shaping our digital lives in ways we probably can't imagine' -- Brad Stone

Can the Asian giant beat Apple?

Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows.

How has this happened? Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. But with the rise of the PC revolution, Chairman Lee Byung-chul came up with an incredibly risky multimillion dollar plan to make Samsung a major supplier of computer chips. Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice, and Lee quickly became obsessed with creating a tech empire.

Today, Samsung employs over 350,000 people - over four times as many as Apple - and their revenues have grown 40 times their 1987 level. Samsung alone now make up more than 20% of South Korea's exports and sells more smartphones than any other company in the world. And furthermore, they don't just make their own phones, but are one of Apple's chief supplier on technology critical to the iPhone. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost.

A sweeping, insider account of the Korean's company's ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor is poised to take on the giants of the tech world.
                        
                         9780753554814
       </p>

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    ZERO TO ONE : Notes on Startups, or How to Build the Future






</title>
       <dc:identifier>ISBN:9780753555194</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=181511</link>
       <description><![CDATA[








	   <p>By Thiel,Peter.. 
	   London   Virgin Books 2014
                        
                        , What Valuable Company Is Nobody Building? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.
                        
                         9780753555194
       </p>

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       <title>
    LEARNING FACTORY : How the Leaders of Tata Became Nation Builders /






</title>
       <dc:identifier>ISBN:9780670094882</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=182885</link>
       <description><![CDATA[








	   <p>By Arun Maira. 
	   USA Viking 2020
                        
                        , ‘The Learning Factory is a book full of anecdotal stories that offers different teachings and lessons for students, business professionals, as well as those curious about the Tata way of business. This firsthand narration of interactions and incidents with Tata leaders gives a new insight into the group’s leadership and strategy and helps better understand its value-driven business.’ – Ratan Tata

Founded in 1868 by Jamshetji Tata, the Tata Group symbolizes the great Indian story of hope, growth and phenomenal success.The group played the role of a nation builder in post- independent India. Its companies were headed by legendary chairpersons, all of whom firmly believed in the importance of continuously learning and growing. What can we learn from the individual stories that come together to form this inspiring narrative? Like all great successes, this isn’t one story-it is many accounts that are so powerful that the whole is so much greater than the sum of all its parts.

In The Learning Factory, Arun Maira narrates people-centric episodes that bring alive the values of the Tata Group, standards that combine the high-velocity practices as well as the old-fashioned principles that make the Tata Group the giant it is today. With insightful stories of conduct that are as practically implementable as they are inspiring, this is a blueprint for the individual as well as the business that seeks success through its community of leaders, workers and thinkers.
                        
                         9780670094882
       </p>

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       <title>
    PLATFORM SCALE FOR POST-PANDEMIC WORLD






</title>
       <dc:identifier>ISBN:9780670095179</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=183286</link>
       <description><![CDATA[








	   <p>By Sangeet Paul Choudary. 
	   Haryana Penquin Random House 2021
                        
                        , Platform Scale is a maker's guide for entrepreneurs, innovators and educators looking to understand and implement the inner workings of highly scalable platform business models.

The pandemic has accelerated the very grounds on which BigTech was supposed to be regulated. Data access, privacy and usage laws are being revisited to counter the pandemic through contact tracing and other surveillance mechanisms.
The pandemic has reinforced the importance of the platform economy. In the 2020s, we will see the platform economy gain further strength as the post-pandemic world uncovers new value pools for platforms to exploit. This book provides a compelling framework for building platforms, networks and marketplaces.
                        
                         9780670095179
       </p>

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       <title>
    STORY OF TATA 1868-2021






</title>
       <dc:identifier>ISBN:9780670090228</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=185240</link>
       <description><![CDATA[








	   <p>By Casey,Peter . 
	   USA Viking 2021
                        
                        , The first and only authorized biography on Tata Group including the Tata-Mistry legal battle, exclusive interviews with Ratan Tata, and never-before-seen photographs of the Tata family.

In 1868, Jamsetji Tata, a visionary of his time, lit the flame that went on to become Tata and its group of companies. This business grew into an extraordinary one. One that some may even call ‘the greatest company in the world’. Over the decades, the business expanded and prospered under the leadership of the various keepers of the flame, such as Sir Dorabji Tata, J.R.D. Tata and Ratan Tata, to name a few. But one day, the headlines boldly declared that the chairman of the board of Tata Sons, Cyrus Mistry, had been fired.

What went wrong?

In this exclusive and authorized book, insiders of the Tata businesses open up to Peter Casey for the first time to tell the story. From its humble beginnings as a mercantile company to its growth as a successful yet philanthropic organization to its recent brush with Mistry, this is a book that every business- minded individual must read.
                        
                         9780670090228
       </p>

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       <title>
    POWER LAW :  Venture Capital and the Art of Disruption






</title>
       <dc:identifier>ISBN:9780241557341</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=187302</link>
       <description><![CDATA[








	   <p>By Mallaby, Sebastian. 
	   Great Britain Penguin Random House 2022
                        
                        , 

Innovations rarely come from &quot;experts.&quot; Jeff Bezos was not a bookseller; Elon Musk was not in the auto industry. When it comes to innovation, a legendary venture capitalist told Sebastian Mallaby, the future cannot be predicted, it can only be discovered. Most attempts at discovery fail, but a few succeed at such a scale that they more than make up for everything else. That extreme ratio of success and failure is the power law that drives venture capital, Silicon Valley, the tech sector, and, by extension, the world.

Drawing on unprecedented access to the most celebrated venture capitalists of all time, award-winning financial historian Sebastian Mallaby tells the story of this strange tribe of financiers who have funded the world's most successful companies, from Google to SpaceX to Alibaba. With a riveting blend of storytelling and analysis, The Power Law makes sense of the seeming randomness of success in venture capital, an industry that relies, for good and ill, on gut instinct and personality rather than spreadsheets and data. We learn the unvarnished truth about some of the most iconic triumphs and infamous disasters in the history of tech, from the comedy of errors that was the birth of Apple to the venture funding that fostered hubris at WeWork and Uber to the industry's notorious lack of women and ethnic minorities.

Now the power law echoes around the world: it has transformed China's digital economy beyond recognition, and London is one of the top cities for venture capital investment. By taking us so deeply into the VCs' game, The Power Law helps us think about our own future through their eyes.

                        
                         9780241557341
       </p>

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       <title>
    FROM STUCK-UP TO START-UP : Practical Guide To Starting Your Own Venture






</title>
       <dc:identifier>ISBN:9780143457138</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=187801</link>
       <description><![CDATA[








	   <p>By Neeraj Kapoor. 
	   Haryana Penguin Random House 2022
                        
                        , Stuck-up to Start-up is a step-by-step guide to launching your start-up without quitting your job and exploring new opportunities in a post-covid-19 world. It is suitable for those millions of professionals who are stuck in their job traps and who have dreams of starting someday but don't know 'how'. The book answers the 'how to' questions that most people have but don't know whom to ask.

The book has been carefully crafted to become an essential handbook for students at business schools, and for every professional worth his dreams. Neeraj brings the flavour of sharing from his life that's vivid and real to the reader, which connects with the reader and has high retention value. This enables readers to enhance their clarity, decision-making and effectiveness at work and in life to launch their start-up and rapidly scale up with ease, grace, power and freedom.
                        
                         9780143457138
       </p>

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       <title>
    CRUSH IT! : Why NOW Is the Time to Cash In on Your Passion






</title>
       <dc:identifier>ISBN:9780062295026</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=188948</link>
       <description><![CDATA[








	   <p>By Vaynerchuk,Gary . 
	   New York Harper Collins 2009
                        
                        , Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In Crush It! Why Now Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business.
After primarily utilizing traditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV. Gary has always had an early-to-market approach, launching Wine Library's retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
                        
                         9780062295026
       </p>

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       <title>
    MASTERS OF SCALE : Surprising truths from the world’s most successful entrepreneurs






</title>
       <dc:identifier>ISBN:9780552178297</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=191251</link>
       <description><![CDATA[








	   <p>By Hoffman,Reid . 
	   London Transworld Publishers 2023
                        
                        , 

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset - and that mindset can be cultivated.

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories - as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times.

Here, Hoffman teams up with Masters of Scale's executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the twenty-first century.

Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a 'squirmy no'? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.)

Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.

                        
                         9780552178297
       </p>

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       <title>
    LEAN START-UP :  How Constant Innovation Creates Radically Successful Businesses






</title>
       <dc:identifier>ISBN:9780670921607</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=194195</link>
       <description><![CDATA[








	   <p>By Ries,Eric . 
	   UK Penguin Business 2019
                        
                        ,  	
&quot;Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls &quot;validated learning&quot; about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments&quot;
                        
                         9780670921607
       </p>

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       <title>
    TRAINING THE HEART






</title>
       <dc:identifier>ISBN:9781804953747</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=194203</link>
       <description><![CDATA[








	   <p>By Paisley Hope. 
	   UK Penguin Books 2024
                        
                        , Wade Ashby is a closed book. With the weight of the family business on his shoulders, and his ongoing battle to escape a failed marriage, he only has time for one thing: looking after his ranch. Life has dealt Ivy Spencer some tough blows. So when the opportunity to work on the Silver Pines ranch presents itself, she grabs it by the horns. Nothing will stand in the way of her dream of training a racehorse en route to the Kentucky Derby. Wade might be determined to keep his heart under lock and key, but Ivy's constant presence soon ignites a passion he thought he'd lost long ago. And once she starts tearing down his walls, there's no going back... Because the only way he'll open up his heart again is if it stays that way forever..
                        
                         9781804953747
       </p>

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