Ernakulam Public Library Search for 'su:" Consumer behavior"'

COMPETING AGAINST LUCK : Story of innovation and customer choice /

By Christensen, Clayton M. New York HarperCollins 2016 9780062435613 | 0062435612

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AGE OF SURVEILLANCE CAPITALISM : Fight for a Human Future at the New Frontier of Power

By Shoshana Zuboff. London Profile Books 2019 , The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it. 9781781256855

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MIND OVER MONEY : Why Understanding Your Money Behaviour Will Improve Your Financial Freedom

By Lucas,Evan . New Delhi MacMillan 2022 , Understand how your thinking drives your money behavior to master your finances and make better financial decisions. There is limitless financial information in our modern-day, connected world. We can find stats, facts, investing approaches, wealth creation hacks and new ways to wealth (think cryptocurrencies). But leading economist and market analyst Evan Lucas believes we should cut out the external noise and look at ourselves first. What drives our behavior and attitude to money? This fascinating book explores the things people do to overcome their money habits and looks to instill tips on how we can make better money decisions just by acknowledging our own learned behaviors. 9789395624640

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PREDICTABLY IRRATIONAL : Hidden Forces that Shape Our Decisions

By Ariely, Dan . London Harper Collins 2008 , In Predictably Irrational, Dan Ariely demonstrates that people do not make decisions in purely rational ways. Through a series of experiments and real-world examples, he shows how cognitive biases, emotions, social influences, expectations, pricing strategies, and context systematically affect human choices. Rather than being random, these irrational behaviors are often predictable, making it possible to understand and anticipate patterns in decision-making. The book is a foundational work in behavioral economics and economic psychology. 9780007368549

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