TY  - BOOK
AU  - Cunningham, William H. 
AU  -  Isabelella C. M. Cunningham
TI  - MARKETING : A MANAGERIAL APPROACH
U1  - 658.8 
PB  - South Western Pub. Co, Cincinn
KW  - MARKETING
KW  - General Management
KW  - Marketing Management
ER  -