01917nam a2200229   4500008004100000020001800041037004000059041001200099082002000111100001700131245004600148250000600194260002700200300000800227500118900235650002201424650002301446942000801469942000801477952018301485999001901668260609b        |||||||| |||| 00| 0 eng d  a9780143475552  cPurchasednPrism Books, Kadavanthra  aEnglish  a658.834bBIJ/MI  aBiju Dominic  aMICROSTIMULIb: New Science of Persuasion  a1  aHaryanabPenguinc2026  g270  aIntroducing MicroStimuli—nonconscious persuasive stimuli deployed in the final second before action— to activate the brain’s fastest pathways and change behaviour, in mere milliseconds.

This book distils leading-edge insights from neuroscience, artificial intelligence, and design into Ethnolab—a novel research method that unravels the nonconscious brain processes and crafts MicroStimuli, precision point-of-action interventions that reliably influence human behaviour.
MicroStimuli confronts the most stubborn behavioural challenges that traditional approaches have failed to resolve.

Across the past ninteen years, MicroStimuli has addressed public problems (road accidents), organisational issues (declining digital-marketing performance), sector-specific challenges (insurance mis-selling), and personal behaviours (on-time medication) around the world. The book details exactly how these, and many other behavioural challenges, have been tackled in practice.

This book will not merely inform you; it will transform how you perceive the human behaviour problems around you. If mastering persuasion provides your competitive edge at work, this book is written for you.  aCosumer Behaviour  aBusiness Marketing  cLEN  2ddc  00102ddc40708NFICaMAINbMAINcGENd2026-06-02ePurchasedg699.00iKC-26-CRB-1617,2026/06/02l2m3o658.834 BIJ/MIpE1102989r2026-08-07 16:57:37s2026-07-10w2026-06-02yLEN  c198703d198703