01404nam a2200277   4500008004100000020001800041037002200059041001200081082001900093100001700112245006900129250000600198260003300204300000800237500054800245650002000793650001400813650002100827650002300848650002600871942000800897942000800905942000800913952018600921999001901107260609b        |||||||| |||| 00| 0 eng d  a9780007368549  cGiftednSasikumar  aEnglish  a153.83bARI/PR  aAriely, Dan   aPREDICTABLY IRRATIONALb: Hidden Forces that Shape Our Decisions  a1  aLondonbHarper Collinsc2008  g280  aIn Predictably Irrational, Dan Ariely demonstrates that people do not make decisions in purely rational ways. Through a series of experiments and real-world examples, he shows how cognitive biases, emotions, social influences, expectations, pricing strategies, and context systematically affect human choices. Rather than being random, these irrational behaviors are often predictable, making it possible to understand and anticipate patterns in decision-making. The book is a foundational work in behavioral economics and economic psychology.  aDecision making  a Judgment  aCognitive biases  a Consumer behavior  a Behavioral economics  cLEN  2ddc  2ddc  00102ddc40708NFICaMAINbMAINcGENd2026-06-09eGiftedg299.00iSasikumar,2026/06/09l3m4o153.83 ARI/PRpE1103008q2026-09-27r2026-08-30 15:46:10s2026-08-30w2026-06-09yLEN  c198696d198696