: Hidden Forces that Shape Our Decisions Ariely, Dan creator text London Harper Collins 2008 1 monographic eng Eng lis h

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In Predictably Irrational, Dan Ariely demonstrates that people do not make decisions in purely rational ways. Through a series of experiments and real-world examples, he shows how cognitive biases, emotions, social influences, expectations, pricing strategies, and context systematically affect human choices. Rather than being random, these irrational behaviors are often predictable, making it possible to understand and anticipate patterns in decision-making. The book is a foundational work in behavioral economics and economic psychology. Decision making Judgment Cognitive biases Consumer behavior Behavioral economics 153.83 ARI/PR 9780007368549 260609