01206nam a2200265 4500 260609b |||||||| |||| 00| 0 eng d 9780007368549 Gifted Sasikumar English 153.83 ARI/PR Ariely, Dan PREDICTABLY IRRATIONAL : Hidden Forces that Shape Our Decisions 1 London Harper Collins 2008 280 In Predictably Irrational, Dan Ariely demonstrates that people do not make decisions in purely rational ways. Through a series of experiments and real-world examples, he shows how cognitive biases, emotions, social influences, expectations, pricing strategies, and context systematically affect human choices. Rather than being random, these irrational behaviors are often predictable, making it possible to understand and anticipate patterns in decision-making. The book is a foundational work in behavioral economics and economic psychology. Decision making Judgment Cognitive biases Consumer behavior Behavioral economics LEN ddc ddc 0 0 ddc 0 0 NFIC MAIN MAIN GEN 2026-06-09 Gifted 299.00 Sasikumar,2026/06/09 3 4 153.83 ARI/PR E1103008 2026-09-27 2026-08-30 15:46:10 2026-08-30 2026-06-09 LEN 198696 198696