@book{198696,
	author = {Ariely, Dan },
	title = {PREDICTABLY IRRATIONAL},
	publisher = {Harper Collins},
	year = {2008},
	address = {London},
	edition = {1},
	note = {In Predictably Irrational, Dan Ariely demonstrates that people do not make decisions in purely rational ways. Through a series of experiments and real-world examples, he shows how cognitive biases, emotions, social influences, expectations, pricing strategies, and context systematically affect human choices. Rather than being random, these irrational behaviors are often predictable, making it possible to understand and anticipate patterns in decision-making. The book is a foundational work in behavioral economics and economic psychology.}
}