02402nam a22002657a 450000500170000000800410001702000180005803700420007604100120011808200150013010000170014524500830016225000060024526000350025130000080028650015070029465000230180165000490182465000320187365000260190594200080193194200080193995201700194799900190211720260602181919.0260602b        |||||||| |||| 00| 0 eng d  a9781035417476  cPurchasednMathrubhumi Books, Kaloor   aEnglish  a306.3bSWE  aOliver Sweet  aRULES THAT MAKE US : How Culture Shapes the Way We Act, Think, Believe and Buy  a1  aUKbWildfire - Hachette c2026  g294  aA clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking

Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.

Why do we do what we do? We might think it's our unique personality and individual differences that guide our choices, but more often than not, it's actually culture shaping our behaviour. From the ways we bring up children to the products we buy, the culture we live in creates who we are.

In The Rules That Make Us, business anthropologist Oliver Sweet reveals the secrets to successful people-watching and how we can better understand consumers, voters and our relationships. His decades-long, trailblazing work uses cultural insights to help businesses, governments and NGOs achieve their goals - whether he's working with the Gates Foundation to encourage South African men to get HIV tests, helping a pet food company break into a new market in Brazil, or researching why 'nudge' techniques often backfire.

Drawing on research conducted in thirty-five countries, Sweet maps culture's hidden rules: how they govern our behaviour, create our assumptions, even how they help us predict the future. The Rules that Make Us gives us a model for thinking about culture that reveals a new way of understanding our families, colleagues, customers and ourselves.  aSocial sciences   aSocial sciences, sociology & anthropology   aCulture and institutions   aEconomic institutions  cLEN  2ddc  00102ddc40708NFICaMAINbMAINcGENd2026-06-01ePurchasedg699.00i455,2026/06/01l3m5o306.3 SWE/RUpE1102943r2026-08-20 15:05:18s2026-07-23w2026-06-01yLEN  c198620d198620