01274nam a2200229 4500 260317b |||||||| |||| 00| 0 eng d 9788120348714 Gifted Vijayan Kannampily English 302.2 NAR Narasimha Reddi C.V EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY 2 Delhi Asoke K. Ghosh, PHI Learning Private Limited 2014 654 Effective Public Relations and Media Strategy provides a detailed exploration of how organizations can craft successful communication strategies through public relations and media management. The book outlines the essential components of public relations campaigns, media relations, and branding in the context of a rapidly evolving digital and social media landscape. It also covers crisis communication and the role of PR in reputation management. This book is useful for professionals in the PR industry, marketing teams, and students interested in corporate communication, media strategy, and the relationship between organizations and the public. Social sciences Social communication Public relations & media strategy LEN ddc 0 0 ddc 0 0 NFIC MAIN MAIN GEN 2026-03-17 Gifted 425.00 Vijayan Kannampily,2026/03/17 0 302.2 NAR E1102689 2026-03-17 17:53:23 2026-03-17 LEN 198017 198017