01201nam a2200193   4500008004100000020001800041037003100059041001200090082001500102100002400117245005000141250000600191260006200197300000800259500065700267650002000924650002500944650003800969260317b        |||||||| |||| 00| 0 eng d  a9788120348714  cGiftednVijayan Kannampily  aEnglish  a302.2bNAR  aNarasimha Reddi C.V  aEFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY  a2  aDelhibAsoke K. Ghosh, PHI Learning Private Limitedc2014  g654  aEffective Public Relations and Media Strategy provides a detailed exploration of how organizations can craft successful communication strategies through public relations and media management. The book outlines the essential components of public relations campaigns, media relations, and branding in the context of a rapidly evolving digital and social media landscape. It also covers crisis communication and the role of PR in reputation management.

This book is useful for professionals in the PR industry, marketing teams, and students interested in corporate communication, media strategy, and the relationship between organizations and the public.  aSocial sciences  aSocial communication  aPublic relations & media strategy