@book{198017,
	author = {Narasimha Reddi C.V},
	title = {EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY},
	publisher = {Asoke K. Ghosh, PHI Learning Private Limited},
	year = {2014},
	address = {Delhi},
	edition = {2},
	note = {Effective Public Relations and Media Strategy provides a detailed exploration of how organizations can craft successful communication strategies through public relations and media management. The book outlines the essential components of public relations campaigns, media relations, and branding in the context of a rapidly evolving digital and social media landscape. It also covers crisis communication and the role of PR in reputation management.

This book is useful for professionals in the PR industry, marketing teams, and students interested in corporate communication, media strategy, and the relationship between organizations and the public.}
}