TY  - BOOK
AU  - Rajesh Bahadur
TI  - MASS MEDIA AND SOCIAL CHANGE
SN  - 9789380534756
U1  - 302.23 
PY  - 2022///
CY  - New Delhi
PB  - Wordsworth Publishing House
KW  - Mass media — Social aspects
KW  - Mass communication — Social aspects
KW  - Media and society
KW  - Social change
KW  - Communication and social change
KW  - Media influence on behavior
KW  - Development communication
N1  - Mass Media and Social Change explores the relationship between mass communication systems (press, radio, television, digital media) and transformations in social life. It examines how media influences attitudes, behaviours, cultural norms, public opinion, political participation, development communication, and societal structures — particularly in modern and developing societies. It situates mass media as a catalyst of social change, analyzing its role in education, modernization, cultural integration, and social movements. (General summary based on subject scope of similar titles on mass media and social change
ER  -