Rajesh Bahadur creator text New Delhi Wordsworth Publishing House 2022 1 monographic eng Eng lis h

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Mass Media and Social Change explores the relationship between mass communication systems (press, radio, television, digital media) and transformations in social life. It examines how media influences attitudes, behaviours, cultural norms, public opinion, political participation, development communication, and societal structures — particularly in modern and developing societies. It situates mass media as a catalyst of social change, analyzing its role in education, modernization, cultural integration, and social movements. (General summary based on subject scope of similar titles on mass media and social change. Mass media — Social aspects Mass communication — Social aspects Media and society Social change Communication and social change Media influence on behavior Development communication 302.23 RAJ/MA 9789380534756 260214