01319nam a2200241   4500008004100000020001800041037002700059041001200086082001900098100001900117245003300136250000600169260004900175300000600224500062700230650003600857650004200893650002400935650001800959650003800977650003201015650003001047260214b        |||||||| |||| 00| 0 eng d  a9789380534756  cGiftednRRRLF, Kolkata  aEnglish  a302.23bRAJ/MA  aRajesh Bahadur  aMASS MEDIA AND SOCIAL CHANGE  a1  aNew DelhibWordsworth Publishing Housec2022  g1  aMass Media and Social Change explores the relationship between mass communication systems (press, radio, television, digital media) and transformations in social life. It examines how media influences attitudes, behaviours, cultural norms, public opinion, political participation, development communication, and societal structures — particularly in modern and developing societies. It situates mass media as a catalyst of social change, analyzing its role in education, modernization, cultural integration, and social movements. (General summary based on subject scope of similar titles on mass media and social change.  aMass media — Social aspects    aMass communication — Social aspects  aMedia and society    aSocial change  aCommunication and social change    aMedia influence on behavior  aDevelopment communication