TY  - BOOK
AU  - Kaufman, Josh
TI  - PERSONAL MBA : World-Class Business Education in a Single Volume
SN  - 9780670919512
U1  - 650 
PY  - 2010///
CY  - UK
PB  - Penguin Business
KW  - Business
KW  - Management
KW  - Management--Study and teaching
KW  - Commerce
KW  - Master of business administration degree
KW  - Marketing
KW  - Selling
N1  - From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success
ER  -