TY  - BOOK
AU  - Battelle, John 
TI  - SEARCH : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
SN  - 9781591840886
U1  - 338.761 
PY  - 2005///
CY  - USA
PB  - Portfolio - Pengion Books
KW  - Economics 
KW  - Production 
KW  - Business
KW  - Enterprises By Industry 
KW  - Service
N1  - The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. 40,000 first printing
ER  -