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  <titleInfo>
    <title>SEARCH : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture</title>
  </titleInfo>
  <name type="personal">
    <namePart>Battelle, John</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">USA</placeTerm>
    </place>
    <publisher>Portfolio - Pengion Books</publisher>
    <dateIssued>2005</dateIssued>
    <edition>1</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">lis</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">h</languageTerm>
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  <note>The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. 40,000 first printing.</note>
  <subject>
    <topic>Economics </topic>
  </subject>
  <subject>
    <topic>Production </topic>
  </subject>
  <subject>
    <topic>Business</topic>
  </subject>
  <subject>
    <topic>Enterprises By Industry </topic>
  </subject>
  <subject>
    <topic>Service</topic>
  </subject>
  <classification authority="ddc">338.761 BAT/SE</classification>
  <identifier type="isbn">9781591840886</identifier>
  <identifier type="stock number"/>
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    <recordCreationDate encoding="marc">250828</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250828133819.0</recordChangeDate>
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