TY  - BOOK
AU  - Meena Bindra
TI  - STITCHING TIME : BIBA Story
SN  - 9789361563430
U1  - 920 
PY  - 2024////01/01
CY  - New Delhi
PB  - Rupa Publishers
KW  - Bindra, Meena
KW  - Biba Apparels Pvt. Ltd
KW  - Women executives
KW  - New business enterprises
KW  - Production 
KW  - Secondary industries and services 
KW  - Ethnic Wear Company
KW  - Services and specific products
N1  - Meena Bindra’s journey from early childhood in Delhi, in a business family, to her life as a naval wife from the Armed Forces and thereafter her moving towards being an entrepreneur, are all captured here very simply and captivatingly.

The story is an interesting peek into how from such a humble start from home at a time when women in business was not the norm, she managed to carve out a place for herself in the fashion industry.

A Stitch in Time is the story of a woman who was able to overcome her challenges when all odds were against her, through sheer perseverance and grit. Alongside, it captures the story of the Indian fashion industry from its inception to the phenomenal growth as we see it today, through challenges, opportunities and much excitement.

She was also a part of the beginning and growth of the organized retail industry and became an integral
ER  -