TY  - BOOK
AU  - Harsh Pamnani
TI  - FROM UNKNOWN TO UNFORGETTABLE: : Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand
SN  - 9780143463962
U1  - 658.11 
PY  - 2024///
CY  - Haryana
PB  - Penguin Business
KW  - Start Up
KW  - Technology
KW  - Management and auxiliary services
KW  - Management
KW  - Of Corporate Finance
KW  - Startup Management
N1  - Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read; 1. Investor Outlook on Start-Up Branding
2. Building Start Up's Belief System. Case Studies: Stage OTT, Icertis, Sirona Hygiene
3. Building Start Up's Culture. Case Studies: Fractal, Licious, BigBasket
4. Leveraging Insights to Uncover Hidden Opportunities. Case Studies: SUGAR Cosmetics, CaratLane, Licious
5. Category Creation and Selection. Case Studies: Zerodha, Epigamia, Atomberg
6. Importance of Segmentation: Case Studies: CaratLane, Epigamia, Kraftshala
7.Archiving Product-Market Fit. Case Studies: Paper Boat, Kuku FM, Meesho
8. Dynamics of Brand Positioning and Transformation. Case Studies: Razorpay, Chaayos, Icertis
9. Role of Design in Brand Building. Case Studies: PaperBoat, CaratLane, Razorpay
10. Building Consistency through Systems and Processes. Case Studies: Rebel Foods, STAGE OTT, Licious
11. Art and Impact of Brand Communication. Case Studies: Licious, STAGE OTT, Sirona Hygiene
12. Strategies for Sales and Distribution. Case Studies: Indigo Paints, Atomberg, Fractal
13. Managing Brand Portfolio. Case Studies: Indigo Paints, Paper Boat, Rebal Foods. 
14. Unveiling the Dynamics of  ESG,CSR and Social Responsibility. Case Studies: Zoho, Zerodha, Sirona Hygiene
ER  -