Gaurav Sood <br/><br/>
FAKE NEWS : Spot it Stop  

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 - Haryana  Penguin Business  2023/01/01 
 -  289 
<br/><br/> his book analyses the impact of fake news both on products and personalities. Foregrounded in rigorous research, it examines how fake news is used by companies, political parties, and leaders to create, amplify, and even tarnish a brand’s image and equity. It emphasizes how the customers’ perception of a brand impacts and influences its reputation, and acts as a decisive force in them gaining or losing competitive advantages. Elucidating how brands can interact both directly and indirectly with fake news, it brings to the readers’ notice how sometimes brands are the victims of fake news and other times, the purveyors 
<br/><br/><label>ISBN: </label>9780143461319 
<br/><br/><label>Source: </label> purchasd  Prism Books,Kadavanthra 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>Business<br/>Economics<br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / GAU/FA