TY  - BOOK
AU  - Bala Srinivasa
AU  - Hari T. N.
TI  - WINNING MIDDLE INDIA : Story of India's New-Age Entrepreneurs
SN  - 9780670096800
U1  - 338.040954 
PY  - 2022////01/01
CY  - Great Britain
PB  - Penguin Random House
KW  - Economics- Entrepreneurship
KW  - New Generation of Start-up
KW  - Entrepreneurs- Economic Development- India
KW  - Business and Economics
KW  - New India- Technology
N1  - 


Is there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and are attracted to the opportunity of breaking open the massive market of Middle India-the next 400-500M Indians just below the top of the pyramid. This book is about this new and powerful force of change blowing across India-what it takes to harness this and reshape the destiny of this country.
ER  -