TY  - BOOK
AU  - Gournelos,Ted
AU  - Hammonds,Joshua R. 
TI  - DOING ACADEMIC RESEARCH : Practical Guide to Research Methods and Analysis
SN  - 9780367207915 (hardback)
U1  - 001.42 
PY  - 2019////01/01
CY  - London
PB  - Routledge
KW  - Social sciences-Research-Methodology
KW  - Humanities-Research-Methodology
KW  - Business-Research-Methodology
KW  - Scholarly publishing
KW  - Research
KW  - Methodology
N1  - Doing Academic Research is a concise, accessible, and tightly organized overview of the research process in the humanities, social sciences, and business. Conducting effective scholarly research can seem like a frustrating, confusing, and unpleasant experience. Early researchers often have inconsistent knowledge and experience, and can become overwhelmed – reducing their ability to produce high quality work.

Rather than a book about research, this is a practical guide to doing research. It guides budding researchers along the process of developing an effective workflow, where to go for help, and how to actually complete the project. The book addresses diversity in abilities, interest, discipline, and ways of knowing by focusing not just on the process of conducting any one method in detail, but also on the ways in which someone might choose a research method and conduct it successfully. Finally, it emphasizes accessibility and approachability through real-world examples, key insights, tips, and tricks from active researchers.

This book is a highly useful addition to both content area courses and research methods courses, as well as a practical guide for graduate students and independent scholars interested in publishing their research; Includes bibliographical references and index; Part 1
 Get The Party Started Right
1. Learn to Love, not Dread, Research
2. Where do i Start
3. Now What do i do? What's a lit Review
4. Choosing a method
 Part 2 
Methodology Overviews
5. Close Textual and Thematic Analysis
6.3 Content and Discourse Analysis
7. Ethnography, Interviews and Focus Groups
8. Surveys
9. Observational Methods in Practice( Participatory Action Research experimental Research, Theory and Meta-synthesis
Part 3
 Data Analysis and The Final Push
10. Analysis  Qualitative data and Making Sense of Detail
11. Analyzing Quantitative data and Making Sense of Numbers
12. Persuasion, Presentation and Publication
ER  -