TY  - BOOK
AU  - Carnegie,Dale 
AU  - Jaison Kochuveedan (tr.)
TI  - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE: /  ഹൗ റ്റു വിൻ ഫ്രണ്ട്‌സ് ആൻഡ് ഇൻഫ്ലുവൻസ് 
SN  - 9789387817937
U1  - S9 
PY  - 2019////06/01
CY  - Kunnamkulam
PB  - Red Rose Publishing
KW  - Nil
KW  - Manasastram
N1  - How To Win Friends and Influence People in Malayalam. Written by Dale Carnegie and first published in 1936, it has sold 15 million copies world-wide. This unabridged translation is done by N Moosakkutty.

Success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want."
ER  -