TY  - BOOK
AU  - H. N. Ram
TI  -  PUBLIC RELATIONS AND POLICY
SN  - 9789382223139
U1  - 351 
PY  - 2018////01/01
CY  - New Delhi
PB  - Chambal Book Agency
KW  -  Public Administration And Organization
N1  - Public relations is the management of relationships and communication to establish goodwill and mutual understanding between an organization and its public. Public relations is more wide ranging than marketing which primarily focuses on markets, distribution channels and customers.Marketers primarily focus on customers and distributors but needs and interests of other groups such as those of employees, shareholders, local community, media, government and pressure groups are also important.By

ER  -