TY  - BOOK
AU  - Malhotra, Naresh K
AU  - Birks, David F.
TI  - MARKETING RESEARCH: : An Applied Orientation
SN  - 81-7758389-1
U1  - 658.83 
PY  - 2004////01/01
CY  - New Dehi
PB  - Imprint of Pearson Education
KW  - NIL
KW  - lMarketing research
KW  - Marketing research--Methodology
KW  - Cluster analysis
ER  -