Malhotra, Naresh K <br/><br/>
MARKETING RESEARCH  : An Applied Orientation 
Naresh K Malhotra (George Institute of Technology) 
 - 4th Edition 
 - New Dehi  Imprint of Pearson Education  2004/01/01 
 -  121 
<br/><br/><label>ISBN: </label>81-7758389-1 
<br/><br/><label>Source: </label> Gifted  Usha Reddy 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>NIL
<br/><br/><label>Subjects--Topical Terms: </label><br/>lMarketing research<br/>Marketing research--Methodology<br/>Cluster analysis
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL