TY  - BOOK
AU  - Michael Puthenpura,A
TI  - ADVERTISING
U1  - 659.1 
PY  - 2015////07/01
CY  - Kakkanad
PB  - Kerala Media Academy
KW  - Advertising and Public Relations
N1  - 1.The Phenomenon called Advertisiing
2.The Beginnings
3. Funmentals of Marketing
4.Marketing Strategy
5.Advertising Strategy
6.Creative Brief
7.The Advertise,emt
8.Crafting the Copy
9.Film Commercial
10.Advertising and Brand Development
11.The Advertising Agency
12.The Advertising Media
13.Media Planning
14.Indian Advertising
15.Supportive Institutions
ER  -