TY  - BOOK
AU  - Caldwell,Leigh
TI  - PSYCHOLOGY OF PRICE : : How to Use Price to Increase Demand, Profit and Customer Satisfaction
SN  - 9788184957686
U1  - 658.816 
PY  - 2016////01/01
CY  - Ahmedabad
PB  -  Jaico Publishing House
KW  - Marketing Management
KW  - Pricing
KW  - Marketing--Economic aspects
KW  - Consumption (Economics)
KW  - Contents:- Pricing as positioning-Cost-based calculations-Reading the Customers mind-Segmentation-New Launches, Belief and fairness-Memory and expectations, trials and reframing you prices-Anchoring-Competition-Decoys-Paying tomorrow for what you get today-The tea party-Bundling-Free offers-Upselling-Absorption and value pricing-other peoples money-managing the pricing environment-The psychology of giving
N1  - Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales
ER  -