MARKETING APTITUDE : IBPS,SBI (Bank PO Clerk) & Other Exams
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- India Arihant 2016/01/01
- 140
Marketing Aptitude is a must for any individual aspiring to secure job in a bank almost all the banks include the marketing awareness section in the recruitment examinations. In the view of the upcoming Bank PO Clerkk examination like IBPS PO & Clerk, LIC AAO, Railway recruitment exams, etc Arihant has com up with a -------------------------------------------------------------------------------- Objective Marketing Aptitude is a comprehensive book for candidates preparing for various competitive examinations. The book comprises of chapters on introduction to marketing, marketing environment, consumer behavior, market segmentation, channels of distribution, branding, packaging, and labelling and consumer protection. In addition, the book consists of model papers for thorough revision and final practice. This book is essential for candidates appearing for Bank PO and Clerk examinations such as IBPS PO, SBI PO, LIC AAO, and Railway Recruitment Exams. About Arihant Experts Arihant Experts is a sub-concern of Arihant Publications which uses dedicated experts in the field to author books catering to various competitive examinations. It has brought out other books such as AFCAT Air Force Common Admission Test for Flying and Technical Branch, National Insurance Company Assistant Recruitment Exam 2013 with Model Paper and Reserve Bank of India - Officer Grade 'B': Direct Recruitment Exam.
9789351761617
Purchased Asad Book Centre,Ernakulam
knowledge and its extension | Generalities MARKETING-General Management Entrance Exam Book Bank Exams SBI(Bank PO & Clerk)-other Exams