TY  - BOOK
AU  - Chhaya Goswami
AU  - Jaithirth Rao(ed.)
TI  - GLOBALIZATION BEFORE ITS TIME: THE GUJARATI MERCHANTS FROM KACHCHH: - Story of Indian business
SN  - 9780143425120
U1  - 330.95475 
PY  - 2016////02/18
CY  - Gurgaon
PB  - Portfolio-Penguin Group
KW  - Merchants--India--Kachchh--History. Kachchh (India)--Commerce--History. Gujaratis (Indic people)--Commerce--History. Globalization--Economic aspects
N1  - How did the Kachchhi traders build on the Gujarat Advantage?
In the eighteenth and early nineteenth centuries, during the dying days of the Mughal empire, merchants from Kachchh established a flourishing overseas trade. Building on a rich legacy of free trade in pre-modern times between the many ports of Gujarat and the Middle East, the Kachchhis dealt in pearls, dates, spices and ivory with the faraway lands of Muscat and Zanzibar. 
The Kachchhi merchants behaved much like today’s venture capitalists. They knew how to grow capital, seek new markets, and create them where they didn’t exist. They also had a phenomenal risk appetite. What they were able to practise was nothing less than the traits of globalization before its time
ER  -